About Us

If you are looking to learn more about Mercedes-Benz without the pressure of buying, you have come to the right place.

Welcome to the nation's first Mercedes-Benz Experience Center!

Located at Halcyon Forsyth in Alpharetta, GA, our goal is to provide a friendly and relaxed environment for both current and future customers to discover and learn about the impressive selection of Mercedes-Benz vehicles.


"I was just grabbing a drink with friends and decided to come into the store casually, I left the place knowing more about Mercedes than I did before!"

Lorena Watson


"From going to scared to visiting the dealership to setting up a test drive, this place really helped me get comfortable looking at cars without the pressure!" 

Emma Brown

What is the experience?

At our Mercedes-Benz Experience Center, our team of knowledgeable and certified Brand Ambassadors is here to make your journey exceptional

They possess a deep understanding of all things Mercedes and serve as your trusted guides throughout the entire Mercedes-Benz Experience.


With the help of our state-of-the-art touchscreen display, you have the freedom to browse and personalize any vehicle from our impressive lineup.



Additionally, you can easily compare different models side by side, empowering you to make an informed decision.



To top it off, we offer hands-on exploration of our Mercedes-Benz vehicles, allowing you to fully experience their functional features firsthand.



Business Hours

  • Monday


  • Tuesday - Saturday

    11:00am – 08:00pm

  • Sunday

    12:00pm – 05:00pm